How Solitics’ AI Expert is turning campaign ideation into measurable impact in minutes, not weeks.
In the FX space, relevance is currency, and time is the cost of staying competitive. Yet despite rising investments in marketing technology, many brokers still struggle with a fundamental gap: the distance between what they want to do and how quickly they can do it. By the time a conversion campaign is designed, approved, built, and deployed, the newly registered traders it was meant to convert have already moved on.
This is a structural problem that is already costing brokers conversions, retention, and revenue. Traditional automation and AI tools promised to solve this. Chatbots and assistants offered speed, automation, and smarter workflows. But they’ve hit a ceiling. They can respond to queries, execute preset actions, and help with isolated tasks. What they cannot do is think strategically, analyse behavioural data at scale, or autonomously deploy multichannel personalised user journeys that drive measurable performance.
The result is a market caught between two inadequate options: ideation without execution or execution without intelligence. Neither wins, and as competitive pressure intensifies, this gap is becoming unsustainable.
Sealing the gap between ideation and strategy building
Lifecycle management, i.e. re-activating dormant users or converting high-intent prospects, has always been central to FX marketing strategy. But in a densely serviced market, standing out requires more than speed. It demands precision, relevance, and personalisation at scale.
The growing disconnect between what marketers need and what legacy tools can deliver has paved the way for a more capable solution. One that doesn’t just assist but acts. That’s where Solitics’ AI Expert enters the picture.
Unlike traditional chatbots that only assist, Solitics’ AI Expert strategises. Built on agentic AI technology, it is the first marketing automation system designed to bridge the gap between planning and execution.
It learns your verticals and goals and provides you with ideas and strategies based on substantiated industry knowledge, using its deep knowledge of the Solitics platform. It can help marketing executives make data-driven decisions, create tailored journeys and campaigns quickly. You remain in complete control and have final approval. Solitics’ AI Expert works to assist with your decision-making by using extraordinary amounts of data. It’s the difference between occupying resources to process a huge amount of data and using it to create a data-driven, tailored, and responsive customer journey in a fraction of the time.
In its current release, the AI Expert generates KPI-driven strategies, creatives, and journey concepts with full flows. Full campaign deployment within Solitics’ environment is part of the next iteration, which, according to the company, “is already in motion.”
Even in these early stages, the impact is clear. Marketers are closing the gap between vision and execution faster than ever before.
What marketers get now
Here’s what FX marketers can do today with Solitics’ AI Expert:
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Generate strategy concepts aligned with their performance goals.
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Use new activation tools, including gamification widgets and anonymous traffic conversion techniques.
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Build multichannel journey concepts in minutes.
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Receive ready-to-use flow structures, creatives, and mockups.
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Operate within FX-specific logic and compliance frameworks.
By merging data, design, and compliance into one motion, the AI Expert enables creative and strategic approaches to user experience and marketing campaigns, removing the friction that slows campaign delivery. Marketers gain the much-needed flexibility to navigate from idea to creative concept and from planning to launch in minutes.
What early adopters are seeing
In early pilots, brokers using AI Expert reported tangible performance improvements across key metrics:
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Observable increases in conversion rates through hyperpersonalised journeys that reduce churn and drive engagement.
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Significantly higher retention rates by delivering timely, relevant messaging that keeps traders active.
These outcomes reflect the AI Expert’s ability to reduce manual workload, increase speed and quality of execution, and boost engagement with hyperpersonalised journeys.
Why FX-specific AI changes everything
Generic AI tools treat all industries the same. Solitics’ AI Expert is trained specifically for FX and fintech. That means it understands trader behaviour, market volatility, regulatory frameworks, and the operational realities brokers face every day.
“One size does not fit all. One problem can have multiple solutions, all equally accurate and rooted in the operational structure.” — Guy Shemer, Solitics VP Product
This specificity allows the AI Expert to deliver what matters most: instant relevance and personalisation. Campaigns aren’t just fast; they’re smart. Journeys adapt to user motivations. Messaging aligns with trading patterns. Triggers respond to real behavioural and market signals.
Whether your goal is to increase funded accounts, boost trading volumes, or improve onboarding completion, the AI Expert doesn’t just drive engagement. It builds loyalty. Most importantly, all operations remain within your own environment, so you maintain full data integrity and compliance.
The shift brokers must make
The FX marketing landscape has reached an inflection point. As competitive pressure is intensifying, customer acquisition costs are soaring, and retention is harder than ever. The brokers who win will be those who can execute faster, smarter, and ‘more personally’ than anyone else.
AI assistants had their moment. They helped marketers work more efficiently within existing workflows. But efficiency isn’t enough anymore. The market demands transformation. Solitics’ AI Expert is at the forefront of this transformation. It’s not another tool in your martech stack. It’s a strategic builder that turns marketing vision into measurable impact today, with even more power coming tomorrow.
Follow this link to schedule a product demonstration.
This article was written by IL Contributors at investinglive.com.